6 vegan washing detergents available in the UK

6 vegan washing detergents available in the UK

Washing detergent isn’t glamorous, but it is something most of us buy and use regularly. Unfortunately, lots of the mainstream brands are tested on animals, not just the finish product for sensitivity testing, but the individual ingredients too. Not only that but many contain animal ingredients such as tallow (cow fat) and other processed animal fats, which are used as a surfactant in laundry products, and enzymes, obtained from the organs of animals, apparently to improve the cleansing affect in soap production… Ewwwwwww. 

If thats not enough to put you off – lots of the mainstream ingredients are irritants and linked to various cancers and nerve disorders, plus the toxic run off can damage waterways and wildlife, bad news all round…

But, fear not! Here is a list of the most readily available, vegan friendly washing detergents on the high street in the UK.

1. Ecoverenviromentally friendly washing detergent, cruelty free

  • Ecological products
  • Recycling initiatives
  • Cruelty-free
  • Approx £6.50 for 750ml concentrated non bio liquid (around 30p per wash)
  • Widely available, including Sainsburys, Tesco, Waitrose & Asda

Ecovers USP’s is that they pride themselves on producing ecological, chemical free household consumables. They use, and actively promote sustainable palm oil, in fact, since 2008, Ecover has been a voting member of The Round Table on Sustainable Palm Oil, you can read more about this non government organisation here.

The Ecover Ocean Plastic Project sees the company sourcing plastic from the ocean to recycle and create limited edition washing up liquid bottles (‘sea lavender and eucalyptus’). About 10% of the bottle is made from Ocean Plastic, (the rest also being recycled plastic from other sources), through 2014, Ecover will use one tonne of recycled plastic, with the aim to treble that in 2015.

All their products are vegan, except one, the chamomile & marigold dishwashing liquid which contains milk whey.

The brand formerly caused some controversy by testing on water fleas but Ecover have now confirmed they no longer do these tests. Hurrah!

Read more about Ecover here


2. Methodenviromentally friendly washing detergent, cruelty free

  • Natural based formulas
  • Green sourcing program
  • Cruelty free and vegan friendly
  • Approx £4 for 300ml concentrated laundry liquid (around 16p per wash)
  • Available in most supermarkets



Method operate a transparent policy with their ingredients, this is not a requirement by law and their way of showing they have no dirty chemicals to hide – their focus is on using natural products wherever possible. Their bottles are made from 100% recycled plastic and they use wind energy to power their offices and global factories. This might just be the one for the design conscious among you, as they have even enlisted world-renowned designer Joshua Handy to sculpt their bottles! (nice touch!)

Clear cruelty free policy, Method carries out absolutely no animal testing, and they do dont endorse, request or commission any animal testing on their behalf. They do not use any animal by-products, and in 2006, PETA made their co-founders (Adam Lowry and Eric Ryan) their “people of the year”.

Read more about Method here

3. Earth Friendlyenviromentally friendly washing detergent, cruelty free

  • Natural ingredients
  • Family owned and operated
  • Cruelty free and vegan friendly
  • Approx £7.59 for 1480ml Laundry detergent (around 15p per wash)
  • Available in Holland & Barrett and online here



Earth Friendly’s pledge is that their products are “environmentally responsible, work well and provide value”. They also promise to, “conduct business in a socially responsible manner that safeguards the earth.”

No products are tested on animals and they contain no animal ingredients.

Read more about Earth Friendly here

4. Astonishastonish, cruelty free washing detergent

  • Biodegradable formulas
  • Cruelty free and vegan friendly
  • Economical
  • Approx £1 for 840ml for super concentrate non bio laundry wash (around 6p per wash)
  • Available in pound shops, discount stores and ‘The Range’



I love this product, it may not be all singing all dancing enviromentaly friendly, but it ticks the most important box for me – no animal testing, and is proof that making a conscious decision to buy cruelty-free doesn’t have to be expensive! (in fact is cheaper than the brands that do!)

Astonish is a British company that promises to deliver great cleaning products at the best price, and has been established for 40 years.They undertake no animal testing, use no animal products or derivatives and ensure their suppliers do not test on animals either. They proudly sport the Leaping Bunny logo, and are BUAV and vegetarian society approved.

Read more about Astonish here.

5. Simplyethical washing detergent, cruelty free

  • Biodegradable formulas
  • Cruelty free and vegan
  • Approx £4.50 for Pure Powder tabs 900g (around 25p per wash)
  • Available in Sainsburys, Tesco, Asda



I hadn’t heard of Simply until I started this researching for this article, but turns out it is widely available in 3 of the major supermarket chains – bonus! Simply claims that many other brands of detergent, use bulking agents to make you feel like you are getting value for money – of course all this does is clog up waterways and create a larger carbon footprint. Simply promises to use biodegradable concentrated formulas that will give you a great wash, that doesn’t cost the earth (literally and figuratively).

All their products display the Vegan society logo which means they have to reach strict criteria, this includes no animal testing (either by the company or carried out on the behalf of) , using no animal ingredients, and any genetically modified organisms (GMOs) must not have involved animal genes or animal-derived substances.

Read more about Simply here.


6. Seventh Generationvegan washing powder detergent uk cruelty free sustainable blog uk

  • Eco friendly, cruelty free and suitable for vegans
  • Find out more about Seventh Generation here

My personal favourite is Seventh Generation – a much loved and trusted brand in the US – they are finally available now in the UK. Vegan friendly and cruelty free from start to finish, they are an eco friendly range of cleaning products that don’t contain any nasty ingredients, safe for us, safe for the environment.



Was this content useful to you? Have I missed your favourite brand? Do let us know in the comments below and don’t forget to subscribe to our mailing list to be the first to hear about the best sustainable brands!



  1. Mary
    15th January 2017 / 4:30 pm

    I have just come across your website and I think it is so helpful.
    many many thanks


    • Roxy
      15th January 2017 / 7:52 pm

      Ahh so pleased to hear that Mary, thank you :) x

  2. Pamela
    16th January 2017 / 7:04 am

    I’m afraid Ecover is not vegan. Bio D is the best vegan product.

    • Roxy
      16th January 2017 / 12:53 pm

      Hi Pamela, are you referring to the water fleas testing? I have mentioned that in the above post. Thank you for pointing me in the direction of Bio D, it looks great. I’ve attached a link here for anyone else who is interested

      • salimah
        22nd February 2017 / 12:02 pm

        Sorry I got that wrong (about Ecover leaping bunny)…out of date info! Thanks for all this it’s v. helpful :)

        • Roxy
          24th February 2017 / 2:02 pm

          No probs Salimah, thanks for your comment! :) x

    • Rory
      25th February 2017 / 9:00 pm

      Ecover use whey as an ingredient in their washing up liquid, which is dairy. Also, leaping bunny does not mean vegan. They condone the use of animals, as long as it’s not killing/testing on them.

      • Roxy
        2nd March 2017 / 7:21 pm

        Hi Rory, thanks for your comment. If you read my post you will see I mention that they do use milk whey in the chamomile & marigold dishwashing liquid, so this is one product to avoid. Hope that helps, thanks.

  3. Brittany
    18th January 2017 / 10:43 am

    I belive ecover uses milk in their products. If true they are not vegan or cruelty free.

    Ecover are incorrect by stating that non vertebrates do not have central nervous systems – indeed many like insects do – the water flea has a nervous system and belongs to the crustacean family. Therefore they are more closely related to vertebrates than to unicellular organisms like alga or bacteria; this is a misleading statement from ecover to put them in the same testing category.

    • Roxy
      18th January 2017 / 12:39 pm

      Hi Brittany, thankyou for your comment. From my research I found that all of the Ecover products contain vegan ingredients, the only one that doesn’t is the chamomile & marigold dishwashing liquid which contains milk whey, as stated in my post above. Can you tell me your source of info for Ecover products containing milk ingredients?

  4. Victoria
    21st January 2017 / 7:11 pm

    I’ve just checked Ecover’s site and the FAQ now says their testing does NOT include fleas! They changed their tactics, yay!

    • Roxy
      25th January 2017 / 8:41 pm

      Hurrah! Thanks Victoria, I will update the post now x

  5. Mieks
    2nd February 2017 / 1:29 pm

    Hi Roxy. Thank you for the information, it is incredibly useful. I live in South Africa and could not find any, and am travelling to the UK this month and this information has helped me tremendously.

    • Roxy
      5th February 2017 / 8:00 pm

      Thankyou so much Mieks! Safe travels x

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